About Us

We founded Choose It Well to help people make choices that support a healthy lifestyle. The current marketplace is filled with products that are deleterious to our well-being. We provide consumers with products that serve their well-being. Deodorant is our first offering toward this purpose. 

Originally, we created our deodorant formulation to meet our family’s need for an all-natural deodorant that delivers effective odor control without staining clothing. For years, our family had tried many “natural” deodorants and found that they did not fight odors. Disappointingly, they also caused tremendous damage to clothing. With an oil base, these deodorants stain clothing. However, even though these natural deodorants failed, our family was unwilling to use chemical-laden alternatives. Most deodorants are filled with toxic fragrances, parabens, salts, and other concerning chemicals. 

As a business student, Genevieve, our co-founder, was moved to bring her family’s deodorant to the public so others would have a choice that provides safe odor protection while delivering other qualities, such as non-oily, non-streaking, quick-drying, and non-masking protection. Gladly, we are currently providing this product at a low cost!

When Genevieve left home for university and was no longer in the safety of her family's healthy lifestyle, she found herself partaking in typical marketplace choices. She did not like the results from this. Bringing Choose It Well Deodorant to market is her first step toward helping a broad marketplace make choices that improve their lives.