About Us

We founded Choose It Well to help people make choices that support a healthy lifestyle. The current marketplace is filled with products that are deleterious to our well-being. We provide consumers with products that serve their well-being. Deodorant is our first offering toward this purpose. 

Originally, our deodorant formulation was created to meet our needs for an all-natural deodorant that delivers effective odor control without staining clothing. For years, we had tried many “natural” deodorants and found that they did not fight odors and were expensive. Disappointingly, they also caused tremendous damage to clothing, as they are oil-based and cause lasting stains. However, even though these natural deodorants failed, we were unwilling to use chemical-laden alternatives filled with toxic fragrances, parabens, and other concerning chemicals. 

As a business student, our co-founder was moved to bring our natural deodorant to the public so others would have a choice that provides safe odor protection while delivering qualities such as non-oily, non-streaking, quick-drying, and non-masking care. Gladly, we are currently providing this product at a low cost! Ditch the stick, toss the toxins, and Choose It Well.